Fit+
Role
Product Designer | Researcher
Team
Personal Project
Tools
Figma
Target Users
Fitness & Gym Goers
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Overview

Unlike traditional fitness apps, Fit+ goes beyond tracking and workouts—it creates an engaging and supportive environment where fitness becomes a shared journey. By combining social connectivity with personalized fitness experiences, Fit+ makes staying active more enjoyable and rewarding.

My Design Process

Identified the target user and problems they faced with other fitness apps

  • Conducted research on common fitness challenges, including lack of motivation, difficulty tracking progress, and isolation in workouts
  • Defined user personas (e.g., beginners, fitness enthusiasts, personal trainers) to tailor the app’s features

Ideation

  • Brainstormed key differentiators: social connectivity, gamification, and personalized fitness tracking
  • Considered UI/UX best practices to ensure an engaging and easy-to-use interface

UX/UI Design

  • Focused on clean & minimal, motivating UI
  • Used color psychology to encourage positive emotions (e.g., energizing colors like blue and purple)
  • Ensured seamless social integration for effortless interaction between users
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Target Audience

  • Fitness enthusiasts looking for a social and interactive experience.
  • Beginners who need motivation and guidance
  • Athletes and trainers seeking a platform to connect and compete
  • Anyone looking to maintain a healthy and active lifestyle within a supportive community
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Solutions

Fit+ is your number one tool for staying on-track of your fitness goals, while remaining competitive with your peers

  • Resolves lack of motivation & accountability
    • Fit+ fosters social accountability by allowing it's users to connect with friends, share progress, and complete challenges together!
    • Leaderboard & community aspect encourage healthy competition and goal tracking
  • Isolation in fitness
    • Fit+ creates a community-driven experience where users can interact, support each other, and work towards common goals
  • Difficulty in tracking progress
    • Fit+ provides customized workout plans, analytics, and health metrics to give users a clear roadmap for success
  • Boredom in workouts
    • The app’s interactive challenges, social features, and diverse workout options keep fitness engaging and fresh
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