My Role

As a product designer on Sprinklr Social, I worked closely with another designer and our principal designer on the Home page while leading the design for the Reward Engine, User Profile, & settings page for both desktop and mobile.  I also collaborated with the Research team, two Product Managers, and three devs to bring the vision to life.The Sprinklr Social project was one of my most impactful and rewarding experiences and has received  positive feedback from our clients & user base. My focus was on making complex workflows more intuitive, ensuring that marketing and customer care teams could efficiently manage their social presence at scale.

• Streamlined complex workflows
  • Redesigned homepage and outdated widgets to reduce friction and improve efficiency for social media managers
• Enhancing Usability
  • Improved analytics dashboards to provide clearer & concise data-driven insights for brands tracking performance
• Leveraged AI
  • Leveraged our AI components in the UI from our design systems library to help teams respond to customer interactions more efficiently
• Cross Team Collaboration
  • Communicated with Project Managers, devs & design leadership through Jira to ensure seamless handoff and feedback iteration
• Standardizing and using established design system patterns such as familiar colors, CTA's, and necessary navigation patterns (left rail & third pane pop out)
• Designing wireframes for both the desktop & mobile redesign of the 'Sprinklr Empower App'

Through user research, prototyping and ideation, I contributed to a more seamless experience that has empowered brands, through data, to connect with their audience.

Applying learnings from research team

I worked closely with the user research team throughout the design process on this project which allowed me to make data-driven decisions and refine the experience based on real-world feedback

• Understanding user pain points
  • Identified friction points in the outdated UI, such as lack of consistency from other platforms under Sprinklr
  • Streamlined research findings into actionable design improvements
    • Simplified the navigation
    • Streamlined workflows
• Prototyping & Iterative Testing
  • A/B testing and interactive prototypes to validate solution and user testing sessions
  • QA work after handoff to make sure design is up to standard and solutions have continued to be met

Use Cases

Daily responsibilites of a manager using Sprinklr management services included supervising content creation & publishing to various platforms while still maintaining their brand voice and consistency. Managers will also want to analyze performance while monitoring for new trends & insights. While designing, I made sure these use cases were met.

• As a user, it is a must that I can collaborate with internal teams like marketing & customer support to ensure smooth conversation
• As a user, I need to monitor and manage online reputation by dealing with negative feedback and manage crisis in an effective manor
• As a user, I need to monitor competitor industry trends and activity to stay informed and capitalize on opportunities

Updates

Why is this needed?

By providing a consolidated, consistent & familiar experience, clients were able to engage with their data & navigate through an experience with minimal problems & pain points, ultimately increasing engagement & sales with their clients

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Old Design

• Low engagement
• Inconsistent and lack of updated UX patterns
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• Conflicting guidelines & direction
• Using outdated components & design language
• Inconsistencies between Social platform & rest of platform
• Lack of visual hierarchy

Outcome

• Reduced task completion time
  • By streamlining workflows and reducing unnecessary steps
    • Time spent on scheduling posts & analyzing engagement metrics decreased
  • Increased feature adoption rate
  • Higher engagement and retention from older veteran users of the platform